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AFTERMARKET SOLUTIONS

The Most Trusted Vehicle Service Platform Across GCC & MEA

20+ years of proven quick service operations. 330,000+ customers. Now scaling across the Middle East and Africa through strategic fuel retail partnerships.

Partner With Us → Explore ExpressFit →
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Service Locations
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Target Locations by 2028
SHARED ECOSYSTEM

The Skelmore Holdings Ecosystem

World Automotive Group operates within the Skelmore Holdings ecosystem — a diversified group spanning automotive, hospitality, and technology across the Middle East and Africa. This shared ecosystem gives WAG access to deep operational expertise in multi-site retail, supply chain management, and consumer experience at scale.

$650M
Group Revenue
4,000+
Team Members
3
Core Sectors
9
Countries
HOSPITALITY SECTOR

From Gastronomy to QSR Solutions

Skelmore’s hospitality arm brings proven expertise in multi-brand, multi-market food & beverage operations — the same playbook WAG applies to aftermarket retail.

Roberto’s
FINE & CASUAL DINING

Italian gastronomy in Dubai, Amman, Doha, and Montenegro. Expanding to Riyadh, Morocco, and Egypt.

Krush Brands
QSR COMPANY

A food service company with several proprietary fast-food brands built for rapid multi-market scale.

Freedom Pizza
CULINARY EXCELLENCE

Commitment to culinary excellence in the QSR space, delivering a superior customer experience.

Locale App
B2C PLATFORM

Krush Brands’ own delivery app for fast food and convenience — live in Dubai, expanding to Saudi Arabia.

INTEGRATED PLATFORM

Powered by WAG’s Technology Verticals

Every aftermarket location is amplified by WAG’s data and software subsidiaries — creating compounding advantages across the network.

AutoData

Vehicle intelligence APIs power pricing, parts matching, and service recommendations — automating decisions that used to require expert guesswork.

Axxion

AI-driven claims and inspections platform validates service quality, streamlines insurance workflows, and creates trust with fleet partners.

Vicimus

Digital retail and dealer software drives online booking, customer engagement, and inventory visibility for every service location.

OUR BRANDS

Two Proven Brands, One Scalable Platform

ExpressFit

Next-gen quick-service concept purpose-built for fuel retail partnerships. Modular formats designed for rapid deployment across any network.

Three Scalable Formats

XS Express 2 bays, <150 sqm
Core QS 4–6 bays, 200–300 sqm
Lighthouse 6–8+ bays, 400+ sqm, premium CX

Included Digital Platform

Workshop management
CRM & loyalty
Smart procurement
Flexible payments

FastTrack

Established quick-service brand operating across UAE fuel stations since 2004, in partnership with Emarat.

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Services

Oil Changes Tires & Brakes A/C Service Diagnostics Battery & Electrical Car Detailing Fleet Solutions

Key Differentiators

No appointment needed
24/7 select locations
Genuine parts only
Transparent pricing
EXPRESSFIT FORMATS

Three Scalable Formats for Every Location

XS Express

2 Bays <150 sqm

Oil changes, filters, batteries. High-throughput format designed for compact urban fuel stations.

High-Throughput Urban Sites
Optimal Format

Core Quick Service

4–6 Bays 200–300 sqm

Full quick service plus car care. The optimal format for rapid network-wide replication and consistent returns.

Optimal Replication Format

Lighthouse

6–8+ Bays 400+ sqm

Premium customer experience with full-service capabilities. Serves as training hub and brand showcase for each market.

Training & Brand Showcase
EXPRESSFIT SERVICES

Comprehensive Vehicle Care

Eight core service categories covering the full spectrum of vehicle maintenance and care needs.

Oil & Fluids

Quick oil changes, fluid top-ups, filter replacements

Diagnostics

Computer scanning, fault diagnosis, system checks

Repairs

Brakes, suspension, steering, engine work

HVAC

A/C service, heating systems, climate control

Tires

Replacement, balancing, alignment, rotation

ADAS

Sensor calibration, camera systems, safety tech

Car Wash

Express wash, detailing, interior clean

EV Ready

EV diagnostics, charging, battery health

WHO WE SERVE

Two Core Customer Segments

Busy Vehicle Owners & Families

Time-poor car owners who want quick, reliable, transparent vehicle maintenance. No appointments, no surprises on pricing, and done while they refuel or grab coffee.

Convenience-driven Walk-in service Transparent pricing

Business & Fleet Operators

Fleet managers and corporate customers who need structured service programs, volume pricing, dedicated account management, and data-driven maintenance scheduling.

Fleet management Volume pricing Data & reporting
DIGITAL BACKBONE

Technology-Enabled Operations

Every ExpressFit location runs on a comprehensive digital platform that drives operational excellence and customer satisfaction.

Workshop Management System

Real-time job tracking, intelligent scheduling, technician productivity monitoring, and automated inventory management across every bay.

Customer Relationship Management

Comprehensive customer database with automated service reminders, loyalty programs, and targeted retention campaigns.

Smart Procurement

Automated parts ordering, integrated supplier network, real-time pricing optimization, and predictive demand forecasting.

Flexible Payments

“Service Now, Pay Later” options, multiple payment methods, installment plans, and seamless integration with fleet management accounts.

THE INFLECTION POINT

Fuel Retail Is at a Crossroads

The global fuel retail industry is being reshaped by electrification, margin compression, and changing customer expectations. Forward-thinking operators are turning stations into mobility hubs.

The Challenge

  • →Structural pressure on fuel margins from regulation and EV transition
  • →Volume growth uncertainty as mobility patterns shift
  • →Forecourt assets generating below potential revenue per sqm

The Opportunity

  • →Quick service is the highest-margin non-fuel category at fuel stations
  • →Built-in customer traffic from fuel operations creates natural demand
  • →EV servicing opens entirely new revenue streams at the same location
Business Opportunity At A Glance
Quick service represents the most strategic non-fuel growth engine for forward-thinking fuel retailers — turning existing station footprints into high-margin mobility service hubs.
STRATEGIC PARTNERSHIPS

How We Partner With Fuel Retailers

WAG provides the operating expertise, technology, and brand. Partners provide the locations, infrastructure, and network access.

Why Fuel Retailers Need This

Structural Pressure on Fuel Margins
Traditional fuel revenues face long-term compression from EV adoption and regulatory change.
Volume Growth Uncertainty
New mobility patterns and fleet electrification create unpredictable demand trajectories.
Forecourt Assets Need Higher Value per Sqm
Existing station infrastructure can generate significantly more revenue with the right service offering.

What WAG Provides

Format Design
Operations Expertise
Digital Platform
Operational Excellence

What Fuel Retail Partners Provide

Station Sites
Prime forecourt locations with existing traffic flow
Customer Traffic
Built-in footfall from fuel customers
Utilities & Infrastructure
Power, water, and facility management
Brand & Network Access
Brand environment, governance, and scale

Partnership Models

Franchise

Best for DO-Stations

Rapid deployment with revenue share structure. WAG provides the brand, technology, training, and operational playbooks. Ideal for dealer-operated stations seeking a proven format.

  • Revenue share model
  • Minimal capex for partner
  • Fastest time-to-launch

Joint Venture

Best for COCO Stations

Shared investment with aligned incentives. Perfect for company-owned, company-operated flagship locations and strategic market entries where both parties invest.

  • Shared equity & governance
  • Deep strategic alignment
  • Premium brand experience

Build-Operate-Transfer

Flexible Framework

WAG builds and operates, then transfers to the partner after a defined period. Customized risk allocation with long-term operational framework and flexible exit mechanisms.

  • Low partner risk at start
  • Proven before transfer
  • Flexible exit options
REGIONAL FOOTPRINT

Scaling Across GCC & MEA

WAG aftermarket presence across Middle East and Africa

UAE

ACTIVE
ADNOC & Emarat partnerships
32+ locations

KSA

EXPANDING
Expansion in progress across the Kingdom

Egypt

PIPELINE
Pipeline in process

Morocco

ADVANCED
Advanced stage of local partnership

Nigeria

PIPELINE
West Africa expansion — 3 planned locations

Ghana

PIPELINE
West Africa expansion — 2 planned locations

Senegal & Ivory Coast

PIPELINE
Francophone West Africa — 4 planned locations combined
LEADERSHIP

Led By Industry Veterans

Thomas Rebeyrol
Thomas Rebeyrol
CEO, WAG Aftermarket Solutions
Leading WAG's aftermarket expansion across GCC and MEA. Thomas brings deep expertise in fuel retail transformation and quick service operations from senior roles across three continents.
Procter & Gamble TotalEnergies ADNOC
HOW WE START

Partnership Process

A structured 4-step process from initial conversation to pilot launch.

01

NDA & Alignment

Mutual NDA, strategic alignment meeting, and preliminary scope definition

02

Working Session

Joint workshop to assess network, site selection criteria, and format fit

03

MOU

Memorandum of Understanding covering partnership structure, economics, and timeline

04

Pilot Launch

First site buildout, team deployment, and operational launch with clear KPIs

Ready to Transform Your Forecourt?

Partner with WAG to unlock the full revenue potential of your fuel retail network. Proven formats, proven technology, proven results.

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